Have you ever experienced the chaos of having multiple duplicate records in your database? You know how frustrating and detrimental it can be for your company. Time loss, data inconsistency, inefficient communication, and unnecessary costs are just some of the consequences of not having data cleanliness. In this article, we will show you how you can keep your contact data organized and free of duplicates with HubSpot. Table of Contents: Deduplicating records in HubSpot Automatic deduplication Manual deduplication How to deduplicate data from external systems? One of the reasons why many companies underestimate the impact of duplicate data on their organization is because they don't fully understand what it means. While there is the obvious example of duplicating records by making an exact copy within your database, most duplicate data is not exact copies of a complete record. In such cases, one of the two copies is often still being edited and expanded, making it more up-to-date than the other. However, the older record continues to exist and can confuse teams and lead to errors.
