Approach that consists of applying elements such as blogs, content marketing, SEO, events, and social media to generate brand awareness and bring the right traffic to your business.
What Makes Inbound Marketing a Trending Topic?
Inbound Marketing basics for Customer Nurturing
The power of the Inbound Marketing philosophy lies in the fact that it focuses on attracting quality customers by adjusting its marketing strategies to the specific wants and needs of the targeted buyers. This means that instead of bombarding consumers with interruptive advertising, Inbound Marketing builds long-lasting relationships with consumers by engaging with them through customized content.
Inbound Marketing vs Outbound Marketing
Outbound marketing is a synonym for traditional marketing strategies. With outbound, marketers use mass advertising, usually through all possible media channels and targeting all customers. Unlike outbound marketing, the Inbound Marketing strategy strives to lure customers’ attention by building strong relationships and sending a more personalized message to the audience. Its goal is not to attract all the traffic, but the right traffic. With Inbound, marketers analyze which media will serve best for specific types of target customers and which type of content will help generate valuable leads.
Communication
Inbound Marketing evolves customer communication by always wanting to know more about your customer. It is not just paying for banners or ads, it is getting to know your client more everyday
Positioning
Things like blogs, infographies, and videos will help you position your company as the one to trust by SEO and content strategies.
Measurement
With Inbound Marketing you can calculate a ROI in order to measure the real monetary performance of your marketing efforts. Stop spending money without knowing how much is it working
Why go Inbound Marketing?
There are many advantages to adopting an Inbound Marketing strategy. If you implement it correctly, some of the top reasons why you should opt for Inbound Marketing are:
It optimizes brand awareness and visibility
It makes sales and marketing efforts simpler
It's immediate and improves ROI
It triggers traffic and creates quality leads
It strengthens trust and enhances credibility
Assist your Sales Team
With Inbound Marketing all customer information gets directly to the CRM, allowing your sales reps to know easily the buying preferences and history by advance and easy
Feed your Sales Team
Give Sales enough leads to call by converting visitors into leads throughout the entire Inbound Sales Funnel. They will now have enough qualified leads instead of making cold calls
Complement your Sales Team
Automate your sales process in order to continue selling 24/7, it doesn’t matter if you have any sales rep at the office at the time. Strengthen and grow your sales scope
How Hubspot can help you master Inbound Marketing
HubSpot is a platform designed to assist companies to excel with their Inbound Marketing strategies. With CRM and optimal sales enablement tools, HubSpot is one of the leading marketing software for companies looking to boost their performance. Many great organizations such as Casio, Subaru, and Airstream count on HubSpot to strengthen their business... Will you?
Sales Hub
Complement your CRM and automate sales processes with tools such as quotes, playbooks, email sequences, live chat, chatbots, deals pipeline, and more.
Marketing Hub
Boost your marketing productivity with multiple processes automation features and tools. Support the marketing team with email marketing, web forms, landing pages, social media omnichannel, CTAs, and more
Service Hub
Assure the best customer satisfaction with HupSpot’s service software. Automatically create tasks and let your customers be heard by service tickets, tasks, forms, and conversational bots.
Every company needs a Customer Experience Strategy!
Start with Customer Experience Design as a methodology to improve your processes, business models and value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.
