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UX & Prototyping

Experience the power of turning ideas into visual reality. At ICX, we don't just create products; we craft experiences that meet business objectives and delight users.


Discover the direct impact: the higher the investment in design, the higher the sales.

Exceptional design isn't just about creating visually appealing products; it's about building perceived value. Consumers don't just purchase products; they buy into the promise of a superior experience.

By investing in design, you're not just enhancing aesthetics; you're sculpting a user experience that leaves a lasting impression. 

Your site is either an option or the option

Imagine this: two seemingly identical products in function and features, but one immerses you in a seamless, intuitive, and pleasant experience, while the other leaves you grappling with complications and frustrations. The difference lies not in what they do but in how they do it. User experience builds an emotional bridge between the consumer and the product, making it more than just a mere option.

User experience not only fulfills needs; it creates emotional connections. Being an option entails meeting expectations, but being the option involves surpassing them. User experience not only seeks momentary satisfaction but aims to turn that satisfaction into long-term loyalty.

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Turn ideas into tangible experiences

We materialize your concepts into prototypes, allowing you to visualize and refine the experience you want to offer your users.

User research

We specialize in gathering detailed information about your end users. We delve into their needs, behaviors, and preferences to understand what drives them and how they interact with your products or services. This deep understanding enables us to design solutions that perfectly fit their expectations, providing a personalized and satisfying experience.


User-centered design

We adopt a design approach that puts your users at the heart of everything we do. We strive to understand their desires and requirements, creating solutions that are intuitive, easy to use, and truly add value to them. From interface to functionality, every aspect of our designs is crafted with them in mind.

Custom prototyping

We develop effective prototypes to validate and improve your design ideas. These prototypes enable direct feedback from your users, allowing us to make iterative adjustments to ensure maximum usability and satisfaction. Thus, we can ensure that your products or services are perfectly aligned with your users' needs from the outset.

Usability evaluation

We are passionate about perfecting the user experience through rigorous usability testing. We test your products or services with real users, observing how they interact and collecting their feedback. This feedback helps us identify any usability issues and make the necessary improvements to ensure a smooth and satisfactory experience for your users.

Benefits of implementing UX & Prototyping

The greatest benefit is creating personalized content to impact prospects, consumers, or businesses we want to reach or directly engage with.

Enhance customer satisfaction

Our approach focuses on improving the satisfaction of your customers. We design experiences that not only meet but exceed their expectations, creating emotional connections and fostering customer loyalty.

Increase user retention

Our solutions are designed to increase user retention. Through intuitive interfaces and engaging experiences, we encourage customer loyalty and ensure they return to use your products or services time and time again.



Optimize product efficiency

We strive to optimize the efficiency of your products. From design to implementation, we constantly seek ways to simplify processes, reduce friction, and enhance usability to ensure your users can complete their tasks quickly and seamlessly.

What It's based on?

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Foster customer loyalty with exceptional experiences

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Drive business success by giving your customers exactly what they need.



Achieve customer retention through the quality of the experience you provide.

Thank you for trusting us!


Every company needs a Customer Experience Strategy!

Start with Customer Experience Design as a methodology to improve your processes, business models, and value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.


So we can help serve you better, please complete the form below