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Design Thinking

Creative and innovative design solutions to solve your business problems. 


Design Thinking

What is Design Thinking?

When we identify problems in companies, we do not always have a clear idea of the way to generate a successful solution.

Design Thinking is a human-centered methodology so, even if we already know the answer, with this tool, we can take a step back, understand the needs of the people affected, empathize with them, and thus design a unique solution that benefits everyone.

Understanding moments to create experiences

Design Thinking is based, on a series of stages, with their respective tools, to create a path towards a tailor-made solution. The procedure requires the participation of a multidisciplinary team. We can count on several valuable perspectives throughout the process.

Empathy generation

This first stage is based, on identifying the people affected by the situation, those who will benefit from the solution, their current pain points, and needs. This information will help you understand them to improve their experience in the future.

Problem definition

In this second stage, we focus on sorting and simplifying the information, defining the root cause of the problem. By focusing on this, the team will understand and speak in the same language, taking advantage of each one's experience and perspective for the following stages.


Once we understand the cause, we can start to generate questions and answers on how to attack it. This is a creative stage, where the aim is to create a wide range of possible options, from which one or more proposed solutions may emerge.

Creation of a prototype

It is important that we generate something to work on, a prototype where the right ideas come together and form a mock-up, a storyboard, a minimum viable product, etc. This prototype will be tested for improvement.


Once we have the prototype, it is delivered to a specific group of customers to ask for their feedback. With this information, improvements are incorporated through a series of iterations until our proposal solves the problem.


Design Thinking Process

This process is aimed at generating a solution within a specific context. Its versatility and ability can be used by any team that wants to take on a challenge. The process is not so simple, there must be a facilitator and he gets the most out of his team, helping them at times when they can get stuck. This person helps and encourages his team to investigate, work hard. So that, from understanding and inspiration, generate powerful solutions that will later be prototyped.

Skills to listen

The dynamics of the facilitator is there to measure the times and contribute from what he perceives that the group needs to function better. At Imagineer we have a highly trained team for this task.



Tools by stages of Design Thinking

Design Thinking is a methodology that requires the right tools to perfect its phases. Empathizing, defining and ideating are part of the tools that Imagineer uses to implement Design Thinking.


Design Thinking Stages

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The solution has to be designed based on what customers want to have, our methodologies to identify the Buyer Persona and their Customer Journeys help us to empathize with what the customer wants.

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Financial Viability


It is necessary to have a business model that is self-sustaining, since it is useless to have an expensive product if nobody wants to pay for it. Our experience has taught us to shape value propositions and business models to reduce costs and focus on what really creates value for customers.


Technical Feasibility


It is important to have our feet on the ground and know that we need resources to design our product or service. If it can't be built, we simply shouldn't try it. Based on the market, we help you identify which solutions are within reach.

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