Design better processes for your company
Improving the quality of services and products
There are opportunities for improvement in every business nevertheless, we do not always know how to identify them or to understand how to propose successful solutions. From experience, we know that the first step must always be to understand the processes.
A process is a sequence of activities that must be executed to fulfill a function. The day-to-day operations of any business are based on sets of processes in different areas or departments, which are necessary to achieve strategic objectives.
Why is it important to map processes?
Once you have diagrams with the details, it is easy to identify weak points and develop improvement strategies by eliminating unnecessary activities, simplifying complex activities, or creating new processes. At Imagineer Customer Experience, we also care about providing advice on the best methodologies and automation tools that work worldwide, adapting them to each business according to their needs.
Companies have strategic, operational, and support processes in areas such as marketing, sales, customer service, accounting, operations, among others. Therefore, it is necessary to use tools such as SIPOC, which help us to go deeper into each of them, to understand the flow of all activities, as well as who is involved in them and how.
Who is it that provides our business with the necessary resources? Who is it that gives me the inputs to continue with my process?
What do I need to carry out my company's activities?
How do I transform my inputs into products or services of value to the customer?
What do I get from taking the resources and transforming them along the way?
Who is the person who will receive my outputs?
At Imagineer, we believe that it is essential to work with specific topics and to have clarity on the topic being handled, since it is very common for ideas to be channeled into other similar topics, due to lack of information or data denotation.
Start with Customer Experience Design as a methodology to improve your processes, business models, and value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.