The buyer persona is the semi-fictitious representation of your ideal client based on one used in inbound marketing strategies to perform segmentations that help you develop conversion paths that can help you obtain new qualified leads. When you create a buyer person you must consider multiple factors such as demographics, goals, motivations and behavior.
The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of an Inbound Marketing strategy, so you and your team should take the time to develop it.
It is very important to work with real data of your current and potential clients as well as other prospects. Some ways in which you can obtain this information are:
Ask the Right Questions
The questions depend a lot on the type of company, product, or service you have.
Use of the Information
Once you have done this, you will have a lot of extremely valuable information about your current and potential clients. You must then understand it to properly interpret it and get the most out of creating the marketing strategies.
The Buyer Persona allows you to know the person you are targeting much better, making communication easier and planning strategically.
The inbound marketing of the brand can be adjusted to each Buyer Persona, creating much more attractive messages and, most importantly, personalized.
Saving time in the inbound marketing strategy, creating the correct content and in which digital channels to invest, will help save resources and money.
Start with Customer Experience Design as a methodology to improve your processes, business models and value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.