Understand your customers to create good strategies
Enchant your customer
What is a Buyer Persona?
The buyer persona is the semi-fictitious representation of your ideal client based on one used in inbound marketing strategies to perform segmentations that help you develop conversion paths that can help you obtain new qualified leads. When you create a buyer person you must consider multiple factors such as demographics, goals, motivations and behavior.
Buyer Persona Profile
A detailed buyer persona profile will help you define the most successful strategies possible, therefore, you should build it according to a guide that will help you maximize your focus and align all your teams.
The Buyer Persona for your strategy
Consider specifically your strategy, set to your SMART objectives and you will be able to attract new visitors, as well as being able to nurture your prospects with relevant content that will provide you with long-lasting, high-value leads for your business.
How to create your Buyer Persona?
The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of an Inbound Marketing strategy, so you and your team should take the time to develop it.
Collect Information
It is very important to work with real data of your current and potential clients as well as other prospects. Some ways in which you can obtain this information are:
Have interviews with the sales team
Generate surveys to gather information on current customers
Analyze your databases to detect trends.
Make sure your website forms include questions with key information
Ask the Right Questions
The questions depend a lot on the type of company, product, or service you have.
Questions about their job
Questions about their company
Questions about their goals
Questions about their challenges
Questions about where they get information
Personal profile questions
Questions about their buying patterns
.
Use of the Information
Once you have done this, you will have a lot of extremely valuable information about your current and potential clients. You must then understand it to properly interpret it and get the most out of creating the marketing strategies.
Every company needs a Customer Experience Strategy!
Start with Customer Experience Design as a methodology to improve your processes, business models and value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.
