At Imagineer, we have helped identify the goals, motivations, pains, and emotions of our customers' buyer personas at every stage of the process, which facilitates the analysis of current business efforts, opening the door to opportunities for improvement in the buying experience.
If you are trying to build a digital transformation ecosystem, it's not about buying technology and saying, "we have a digital transformation platform"
At Imagineer, we believe it's about changing paradigms, establishing processes, and business rules that respond to customer needs, which starts with a Customer Journey analysis.
Customer Journey allows, meeting the Buyer Persona's needs at each stage in a contextual and relevant way, offering the right information at the right time, and making clear the value proposition of the product or service, which will help the customer to continue with confidence in their buying process.
Understanding the stages of the journey and where the weak points are, leads to transforming inefficient flows and non-value-added activities into optimized processes to improve the customer experience.
The best way to visualize how a customer interacts with a business is to draw the process.
Customer Journey Map is the graphical representation of the buyer persona process. Through this tool, Imagineer accompanies you in analyzing the behavior of ideal consumers, and businesses understand how they travel through the entire buying process and how they feel about the time they spend there.
By understanding this relationship, you can define how to structure your touchpoints, to create the most effective and efficient process for your customers.
A purchase is not made without a purpose, a need must arise that drives the search for solutions.
Companies should know that they are not the first or only option for the customer, the right digital marketing will mean an opportunity to get on the buyer persona's list of options.
Having an effective process, designed to create positive customer experiences, as well as a clear value proposition, are factors that enhance the likelihood that a customer will decide to buy.
Start with Customer Experience Design as a methodology to improve your processes, business models, and value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.