Customer Journey

Identify important moments to create memorable experiences.

Design and understand customer processes and buying cycles.

Customer Journey is a methodology that allows companies to understand the buying process of their ideal customer, from the moment they identify what they need until they make the purchase that solves their problem, including all the research and considerations involved.

At Imagineer, we have helped identify the goals, motivations, pains, and emotions of our customers' buyer personas at every stage of the process, which facilitates the analysis of current business efforts, opening the door to opportunities for improvement in the buying experience.

Customer Experience

Customer Journey allows, meeting the Buyer Persona's needs at each stage in a contextual and relevant way, offering the right information at the right time, and making clear the value proposition of the product or service, which will help the customer to continue with confidence in their buying process.

Understanding the stages of the journey and where the weak points are, leads to transforming inefficient flows and non-value-added activities into optimized processes to improve the customer experience.

Customer Journey Map

The best way to visualize how a customer interacts with a business is to draw the process.

Customer Journey Map is the graphical representation of the buyer persona process. Through this tool, Imagineer accompanies you in analyzing the behavior of ideal consumers, and businesses understand how they travel through the entire buying process and how they feel about the time they spend there.

By understanding this relationship, you can define how to structure your touchpoints, to create the most effective and efficient process for your customers.

Awareness

A purchase is not made without a purpose, a need must arise that drives the search for solutions.

Consideración

Companies should know that they are not the first or only option for the customer, the right digital marketing will mean an opportunity to get on the buyer persona's list of options.

Decision

Having an effective process, designed to create positive customer experiences, as well as a clear value proposition, are factors that enhance the likelihood that a customer will decide to buy.