Customer Relationship Management is a strategy for managing an organization’s relationships and interactions with customers, partners and employees. CRM is an enabler of customer strategy, helping companies stay connected to customers, streamline processes, improve profitability and create new customer experiences.
Predictive Lead Scoring
Prioritize your outreach based on a prospect’s likelihood to become a customer so you don’t waste time trying to qualify poor-fit leads.
Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.
Use workflows to automate manual, time-consuming tasks: Rotate leads, create deals and tasks, and more.
Your customers are very important to your business, in fact, no matter what your industry is, what your approach, what kind of products or services you offer, your customers are the most valuable asset of your organization. Learn some of the main benefits of having a CRM:
Close Deals Faster
Use predictive lead scoring to prioritize your outreach based on a contact’s likelihood to convert into a customer.
Uncover New Leads
See who visits your website in real time, how often they visit, and which pages they're most interested in. To keep these prospects from slipping through the cracks, draft a sequence of personalized emails and reminders, set a delivery schedule, and then each follow-up will hit their inbox automatically.
Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.
Conversational Chat Bot
Use bots to improve live chat efficiencies and scale 1-to-1 communications by routing customers to relevant help documentation, the appropriate chat agent, and more.
There are many advantages to adopting an inbound marketing strategy. If you implement it correctly, some of the top reasons why you should opt for inbound marketing are:
You don’t want just anyone coming to your website. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? You attract more of the right customers with relevant content at the right time.
Create lasting relationships with prospects on the channels they prefer — through email, bots, live chat, or messaging apps. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site.
Use all the prospect and customer information in the CRM to personalize the website experience using smart content, and the entire buyer’s journey using email and workflows.
Loyalty inbound strategies ensure customers are happy, satisfied, and supported long after they make a purchase. These strategies involve your team members becoming advisors and experts who assist customers at any point in time.
Incorporating thoughtful, well-timed chatbots and surveys to assist, support, and request feedback from customers is a great way to loyalty these clients.
Start with Customer Experience Design as a methodology to improve your processes, business models and value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.