WE ARE THE CUSTOMER EXPERIENCE COMPANY

Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with them even after the sale. Despite this, it is rare for organizations to have a formal document containing a detailed description of their value proposition.

First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.

According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also argues that "thinking is the maximum resource of the human being." The problem arises when we do not know how to focus it; from this concept emerges the six thinking hats, an idea that allows the thinker to do one thing at a time.