Adobe Experience Manager (AEM) is the most used CMS (Content Management System) around the world, which allows us to manage digital assets in a simple and fast way, in other words it is a workstation where a company hosts its digital assets and each A member of the company can enter and manage said contents and in turn share them with their clients, despite the fact that the individuals are in different locations, generating an efficient work community at a distance due to the ease and accessibility offered by the tool to access the contents. digital resources by the company and the same facility to share them with its customers.
Having a digital presence today is vital and even more vital is having easy and fast communication between a company and its customers. AEM has the ability to offer this efficiency in communication, hosting and managing digital resources and giving companies and their clients access to all these inputs, creating a working relationship that overcomes the gaps of distance.
Start with Customer Experience Design as a methodology to improve your processes, business models and, value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.