WE ARE THE CUSTOMER EXPERIENCE COMPANY

Inbound Marketing and UX design must work together to provide our clients with a great experience in our business, that is why today I bring you this blog where you can understand why it is important to unite these two methodologies and how they are related. 

Large brands that have currently managed to give their users a great experience have gone through a lot of trial and error until they have found innovative solutions, hence the importance of iteratively testing our designs with real users, in order to provide a better experience every time. 

UX Research is a fundamental part of the UX design process, because it helps us understand the user and the problems or needs they may have. Next, I will talk about what UX Research is and what is the importance of achieving a good UX design.