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The costs are the expenses incurred for the manufacture of a product or costs to provide a service, the great challenge facing companies is how to decrease so that they can build competitive advantage that allows commercialize them a product or service at a lower price than the competition and earn money to achieve this without compromising the customer service.

Magento is an e-commerce platform with a large and complete number of functionalities, among them is catalog and inventory management, where a product database is established and controlled, each with its respective attributes, such as: weight , price, quantity in inventory and many more. A great advantage of Magento over other e-Commerce is the level of product configuration, since these can have a practically unlimited number of custom attributes, in addition the products can be configured as physical, digital, simple, grouped and much more.

Blogs have been proven to be an infallible tool, nowadays people buy after having researched a product, 70% of consumers learn about companies through articles (not advertising) and the companies they use Blogs are 13 times more likely to achieve positive ROI (return on investment for its acronym in English) also increasing 434% the chances of reaching a good position in search engines.