WE ARE THE CUSTOMER EXPERIENCE COMPANY

eCommerce platforms have become a key component in the commercial architecture of every company, not only for trading (B2C) but also for manufacturing, production and logistics companies that use them for their B2B trading capabilities and their functions of price management, catalogue, online contract terms and others.

This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas. To learn more about business models I recommend the following blog: Types of business model in less than 800 characters.  

It is common, that in the eagerness to sell, we want to market and sell to customers who are not right for the business. Don't waste your time! In this blog, I want to introduce you to account based marketing or ABM (Account based marketing) this type of marketing offers your customer what they need at the right price, in a personalised and direct way.