The power of the Inbound Marketing philosophy lies in the fact that it focuses on attracting quality customers by adjusting its marketing strategies to the specific wants and needs of the targeted buyers. This means that instead of bombarding consumers with interruptive advertising, Inbound Marketing builds long-lasting relationships with consumers by engaging with them through customized content.
Outbound marketing is a synonym for traditional marketing strategies. With outbound, marketers use mass advertising, usually through all possible media channels and targeting all customers. Unlike outbound marketing, the Inbound Marketing strategy strives to lure customers’ attention by building strong relationships and sending a more personalized message to the audience. Its goal is not to attract all the traffic, but the right traffic. With Inbound, marketers analyze which media will serve best for specific types of target customers and which type of content will help generate valuable leads.
Inbound Marketing evolves customer communication by always wanting to know more about your customer. It is not just paying for banners or ads, it is getting to know your client more everyday
Things like blogs, infographies, and videos will help you position your company as the one to trust by SEO and content strategies.
With Inbound Marketing you can calculate a ROI in order to measure the real monetary performance of your marketing efforts. Stop spending money without knowing how much is it working
There are many advantages to adopting an Inbound Marketing strategy. If you implement it correctly, some of the top reasons why you should opt for Inbound Marketing are:
Assist your Sales Team
With Inbound Marketing all customer information gets directly to the CRM, allowing your sales reps to know easily the buying preferences and history by advance and easy
Feed your Sales Team
Give Sales enough leads to call by converting visitors into leads throughout the entire Inbound Sales Funnel. They will now have enough qualified leads instead of making cold calls
Complement your Sales Team
HubSpot is a platform designed to assist companies to excel with their Inbound Marketing strategies. With CRM and optimal sales enablement tools, HubSpot is one of the leading marketing software for companies looking to boost their performance. Many great organizations such as Casio, Subaru, and Airstream count on HubSpot to strengthen their business... Will you?
Boost your marketing productivity with multiple processes automation features and tools. Support the marketing team with email marketing, web forms, landing pages, social media omnichannel, CTAs, and more
Start with Customer Experience Design as a methodology to improve your processes, business models and value proposition. Once the CX process is defined, automate the process through a Customer Experience Architecture.