WE ARE THE CUSTOMER EXPERIENCE COMPANY

In the age of technology, it is common for many companies to feel pressured to adopt the latest trends, however, in this article, we will explore why it is crucial that process design and analysis be established prior to the implementation of any technology.

A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To make the most of a CRM, Imagineer recommends analyzing customer-facing processes before any automation, as automation can accelerate the spread of errors if the process has not been properly defined.

Imagine you are a small businessman, in this particular case a un CRM would be in your head, you probably already know that Susana prefers products of a certain shape, that Esteban buys a certain product every week and so on with your recurring customers. But, what happens is that when we talk about companies that have hundreds of customers and also have a team of professionals involved in different areas, it is impossible for everything to be stored in one head. Besides, it's not only the fact that you can have all that information at hand, attending to a vast clientele is a heavy and time-consuming man. Effective customer relationship management is essential to the success of any business. CRM is a tool that not only facilitates contact management, but also automates a variety of key processes. In this article, I want to show you some fundamental processes that can be automated with a CRM and how this can drive efficiency and improve the customer experience. I will provide you with very timely examples on world leading CRM platforms such as HubSpot, Salesforce and Marketo.